This Program is designed to help you understand Personal Branding. Personal Branding is about Control – It means you have a choice. It means you have options. But don’t forget it is how you make people feel. The past does not equal the future… What has worked in the past in a job search will not necessarily work today. In fact, most previous job search activities that you have performed will likely yield poor results, and when they do, the activity is likely to be highly competitive with little chance of a positive outcome in a short period of time. However, the good news is that you can achieve positive results if you know how to adapt to the new marketplace.